Helping SMEs and start-ups with their brand personas is gradually turning into my sweet spot. I certainly love the challenge of getting under the skin of a company, and the people that built it, then working out their path to greater success.
Interestingly, this brand project was for a company that also helps similar types of businesses – albeit from a totally different viewpoint.
Firestarter is a specialist in helping companies to sell more of whatever is is they make or do. They do this using a number of techniques that take the pressure off the company leaders by getting inside their heads and sharing what they know with their sales teams – among other things.
Firestarter is the horsepower of business performance.