Brand-building nouse for startups, early stage businesses and SMEs.
I think the best and most interesting work often comes from the most unexpected sources. That’s why I'm focused on working with smaller businesses. These startups and early-stagers, fighting to get a foothold and punch their weight with the big boys. The steep learning curve and voyage of discovery that comes with understanding these businesses is inspiring and surprising in equal measure.
The SME sector is the backbone of the UK economy. It’s the sector that suffers the most when times get tough and also the sector that gets up, dusts itself off and drags the economy kicking and screaming toward recovery.
Before flying solo, I spent my career working for small to medium-sized creative agencies and design studios in the Midlands for local, national and international clients of all shapes and sizes. I've conceived ideas and followed them through to be every kind of output imaginable – from beer mats to national TV campaigns and everything in-between.
Now I build brands for those businesses I’ve talked about.
To do that, for me, graphic design is the axis around which everything revolves. They do say if you find a job you love you’ll never work a day in your life and I do love being a graphic designer. I always have. I’m often also a writer, an art director, a maker, but when I’m in work mode, fundamentally a graphic designer is what I am. It’s my centre.
Let’s be absolutely clear. Branding doesn’t guarantee business success, but it is a component of it. Consider these two undeniable and thoroughly researched facts that apply to all businesses regardless of their size:
a) Marketing and communications tactics informed by a clearly defined brand strategy perform better, and;
b) Consumers respond more favourably to a business when its brand is identiﬁed, compared to when it is not.
If you'd like to talk about a project, give me a call on +44 (0)7881 955493, send an email to email@example.com or fill in the form below if you prefer that sort of thing. Thanks for looking.