I design things. Mostly branding-related stuff for smaller businesses and individuals when I’m in work mode. Startups and early-stagers, fighting to get a foothold and punch their weight with the big boys. I like that challenge.
It’s the backbone of the UK economy. The sector that the UK Government plunders most, the sector that suffers most when times get tough and the sector that gets up, dusts itself off and drags the economy kicking and screaming toward recovery.
I’m a solo operator but before that, I worked for a number of small to medium-sized creative agencies and design studios in the Midlands for local, national and international clients of all shapes and sizes. I've conceived ideas and followed them through to be every kind of output imaginable – from beer mats to national TV campaigns and everything in-between.
To do that, for me, graphic design is the axis around which everything revolves. They do say if you find a job you love you’ll never work a day in your life and I do (mostly) love being a graphic designer. I always have. I’m often also a writer, an art director, a maker, but when I’m in work mode, fundamentally a graphic designer is what I am. It’s my centre.
Branding doesn’t guarantee business success, but it is part of it. It's worth pondering these two thoroughly researched facts that apply to pretty much any organisation looking to promote itself:
a) Marketing and communications tactics informed by a clearly defined brand strategy perform better, and;
b) Consumers respond more favourably to a business when its brand is identiﬁed, compared to when it is not.
If you'd like to talk about a project, give me a call on +44 (0)7881 955493, send an email to firstname.lastname@example.org or fill in the form below if you prefer that sort of thing. Thanks for looking.