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*BRAND NEW* *WORK* Own Your Numbers. Brand launch

Interesting project this. It all started with me posting a sweary rant on LinkedIn at the start of all this COVID nonsense about people panic-buying bog roll.

I got a message back from a fella named Ciaran O’Donnell who operates as a ‘plug-in’ finance director for start-ups and early stage companies who can't yet stretch to a full-time senior bean-counter. He invited me to collaborate on launching his new finance product, Own Your Numbers. My frank post struck a chord.

Now, to be clear, I wouldn’t advocate expletive-laden LinkedIn content as an effective new business strategy. I was just frustrated.

Kudos to Matt Greg and Nick Moffat.