A refreshed brand for a tech company operating in a niche part of the financial trading industry.
Another instance of a company wanting to appear refreshed and reinvigorated but wary of the upheaval of radical change. I set about a redesign that evolved the Trading Apps brand rather than revolutionising it.
For the new logo, I took a diamond-shaped grid element from the outgoing identity and reimagined this as a multi-coloured icon that suggested the many-faceted areas that the company operates in.
As a useful piece of brand furniture, I used the new TA icon as the basis of a series of repeating patterns that could be used to accessorise design work.